US network NBC plans 3,600 hours of Olympic coverage
NBC Olympics Coverage
That’s 1,038 hours more than the total amount of coverage in the US for all of the past-televised summer Olympics, and about 2,900 hours of the programming are to be live.
“It’s staggering to me,” NBC Sports Chairman Dick Ebersol said. “… The enormity of what we’re doing just blows me away.”
NBC, which paid the International Olympic Committee $894m in rights fees, will present most of the marquee events – such as gymnastics, swimming, track and field – in prime time despite the time difference between eastern China and the US.
Although Beijing is 12 hours ahead of New York, NBC has arranged for morning starts in China for some ratings-grabbing events to show them live at night in the US.
Source: guardian.co.uk
local web design freelance in toronto